The program, 8 to 10:30 a.m., at Ohio Hi-Point Career Center’s South Campus, 1412 N. Main St., Urbana, will be preceded by networking and a continental breakfast at 7:30 a.m.
Two local, experienced practitioners of social media in business—Tiffany Eckhardt of the Hall Company of Urbana and Shane Haggerty, marketing and communications coordinator at Ohio Hi-Point—will present “Why Social Media Matters.” They’ll discuss their experience and share tips on business applications for Facebook, Twitter, LinkedIn, YouTube and other social media platforms.
A panel of local business owners also will share their successes, proving that social media are just as effective for small business as for Fortune 500 companies. The panel will include Roberta Yoder of Yoder Concrete Construction, DeGraff; Kristie Herlong, The Green Owl, Urbana; Carly Schaub, Fast Track Signs, Bellefontaine; and Brenda Moots, Indian Lake Outfitters, Russells Point.
“Social media tools have leveled the playing field and allow small businesses a great opportunity to compete in any market,” Haggerty explains. “Businesses that don’t take advantage of the opportunity to engage with their customers and prospective customers through social media are missing out on an extraordinary opportunity to build relationships, improve their company’s performance and grow a loyal following that can create a powerful word-of-mouth network thus resulting in increased awareness and sales.”
Eckhardt adds, “I have seen these networks launch careers and increase traffic for little-known businesses. The beauty of this new kind of marketing is establishing real-time relationships with your customers, who in turn become evangelists for your business.”
Wednesday, 16 April 2014